communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

just one more way that is making the big difference. All fabrics are NOT the same, but advising you what material to use is tricky. It all depends on what you want to use the banner for--indoors? outdoors? windy conditions? rainy conditions? Is the banner going to be photographed? Check the Samples Chart for specific information about different types of banner fabric, Ask the Banner Expert, or e-mail any of our Sales Staff who will be happy to advise you which fabric is most appropriate for your banner. is a lightweight reusable vinyl mesh fabric that can turn unsightly crowd control barricades into colorful advertisement venues. Sponsor logos are digitally printed on BOTH SIDES maximizing your visual impact. Easy to handle and installs in minutes. modular display systems allow you to cover those unattractive portable toilet facilities with bright colors and fun graphics. Up to 100 sq. ft. (4x4x8) of income earning advertising surface can be created using backlit imaging boxes can provide your clients with a professional yet visually stunning presence in malls, airports, theaters, bus terminals, office building lobbies, etc. Custom built to your specification, and awaiting your client''s biggest and sharpest

so, do you have the image on a disk? A photograph? Let''s say that it is Great Aunt Edna''s 90th birthday. What better way to show you care than to give her a life-size printout of herself! To ensure that every wrinkle prints out clean and crisp, we need the full-size image resolution to be 50 dpi (Dots Per Inch). That means that when we blow up Aunt Edna''s best mug shot from a 3"w x 5"h photo to a 36"w x 60"h banner the scan has to be done at 600 dpi. The nifty little equation we use for figuring this out requires some algebra skills on your part but works wonders when trying to determine the scan resolution of your image. Photographic Prints and Negatives: How photographs and negatives scan depends on the quality of the original. If the image is blurry there is little that can be done to improve the sharpness. If the photograph is too dark or too light, or the color is not great, the scan can be manipulated to some extent and improvements can be made. A negative will always contain more detail in the shadow and highlight areas than a photograph produced from it. Whenever possible, please provide the negative along with a photographic print that appears less than perfect. Transparencies: 35mm slides, 2 1/4", 4" x 5" and

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