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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner How will you use the banners or signs? What image(s) are you trying to project? Do you have a specific design/logo in mind already? What is your budget? What size banner would you like? Where will it be hung? From what distance is it to be read? Is it for indoor or outdoor use? How long do you want it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be used in the image? Solid, spot colors, halftones or shades of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? When do you need and banners and where? Do you need help with installation? Do you have any special artwork you want included on your banner? If Positive lock action on the castors ensured that the Bench would not move when in the locked position. “I was considering three different companies regarding furniture for this project,” he recalls. “I had two parts to the criteria that I was looking for. The first was Customer Service. Our company provided pictures of the product, various quotes, Visio drawings and room layouts, and great assistance with questions and changes. The other companies just provided a quote. The second of the criteria was the need to have a sample of the product we were considering sent to us, and to actually touch and feel the product. Our company, even though it was outside their normal service, enthusiastically sent an Our companyBench to us. The other companies just flat out said they don''t do that.” Another concern of his was the assembly of these PACS Benches. People just didn''t have the time to put the furniture together. ©2003 www.online-massage-products.com. All rights reserved. |
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