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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

be happy to discuss the merits of specific banner fabrics. What do you hope to accomplish with your banner? From what distance do you want it seen? Check out the Distance Readability Chart, Ask the Banner Expert, or e-mail any of our Sales Staff who will be happy to advise you. Installation is often an afterthought, but can seriously impact the effectiveness of your banner. Many a lovely banner has been ruined due to poor installation. Banners can be installed in a variety of ways using a wide range of accessories (i.e. grommets, pole pockets, rope, bungee cords, velcro, wind-slits, tie-wraps, and reinforced hems). You must consider installation methods PRIOR to ordering your banner so that we can fabricate your banner appropriately (for example, if you know you want to use rope to hang your banner between two poles, we need to manufacture a banner with grommets and perhaps wind slits). If you''re not sure just how you''re going to hang your banner, contact one of our Sales Reps and they''ll be happy to help you. All of our products are guaranteed to meet or exceed your expectations. Return anything purchased from us within a reasonable period of time and we will repair it, replace it, or refund your

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